One of the most important times in running an online store is the time when we become aware that our business’s further growth will not be possible without updating the platform on which our website operates. This will also often be the time when it turns out that successive e-store functionalities that are critical to our business cannot be implemented into the current CMS. What should be done in such a situation?
Migrating an online store – when should one take this step?
Migrating an e-commerce system is advisable when:
We have doubts about the security of the current CMS – our system is outdated and we are unable to update it,
The current platform does not meet many of the expectations we have of it,
We have ambitious plans related to developing the functionalities of our online store, and the current platform decidedly limits them,
The cost of updating the current CMS is greater than the cost of implementing a new system,
Technical support of the current platform has been suspended by the developer.
How to prepare for migration of an online store?
Above all, you have to be well-prepared for this process. The more time you devote to this stage, the more money you will save.
Think carefully about what you expect from the new platform and what benefits its functionalities will bring to your e-commerce. Write down all conclusions and a list of requirements related to building the new store – if you do, you won’t forget about anything.
Research the competition
It is also worth taking a peek at the solutions applied by the competition – not just on the local market but also on foreign markets. This will give you a fresh look at what solutions work in your industry and what improvements you can introduce to your store to stay one step ahead of the competition.
Select a platform
The next step is to select the new CMS. You can use open source platforms or a dedicated CMS. Each of these solutions has their pros and cons. Your job is to choose the optimal solution based on the requirements you have gathered beforehand.
Learning about and verifying all of the platforms present on the market would certainly be a difficult and time-consuming task. This is why it is worth taking advantage of your contractors’ experience with regard to these matters. Ask them for solutions dedicated for your company. Remember that each of them will try to convince you to use their platform. But before you make a decision, verify the capabilities of each platform thoroughly and then make your decision independently. Do you know that many platforms have demo versions available online? Search for them on the Internet – by doing this, you will get to know the store’s administration panel and its basic functions before making your final decision.
Choose a contractor
A reliable supplier of e-commerce systems is half of the road to success during e-store migration. When choosing your supplier, pay attention to whether the given company has:
A rich portfolio of projects dedicated for online stores,
Experience in implementing stores on the platform you have chosen,
Good opinions from current and former clients.
Also pay attention to smoothness of communication and transparent terms of collaboration.
Estimate costs accurately
Remember that migration of an online store is to serve for further growth of the company and increasing its profitability. However, it inevitably generates costs.
Before transferring your store to another platform, you have to estimate the cost of the entire project accurately and relate it to the company’s forecasted revenue. Then, you will estimate when you will get the return on the investment in migration and make sure that this is investment is an indispensable step for your e-commerce on the road to further growth.
We particularly recommend migrations for companies that have been on the market for at least 3 years. At this point, they reach a stable level of sales —the store pays for itself and generates an influx of cash large enough that a part of it can be allocated to cover migration costs.
Carry out migration
If you already know WHY you want to migrate your store to another platform, know WHEN to take this step, know WHAT platform to choose and WHO will help you with migration, it’s time to take action.
You can also count on our support – Clever Code has a great deal of experience in migrating online stores, and it is eager to share it with you.