Clever works_

An integrated B2C platform
Green Smoke

Nu Mark is part of Altria – the largest tobacco industry holding in the world, which includes Philip Morris, among others. This company focuses on creating innovative solutions on the e-cigarettes market. We have created a modern, dedicated platform especially for Nu Mark, which can be used to support sales, payments, documents as well as claims and a discount code system, all in one place.


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GreenSmoke – Dedicated Retail Platform_

In response to the expectations of the demanding e-cigarettes market, we created a platform thanks to which our client and the moderator can have complete control over the purchasing process – from selection of the product, through the payment process, up to the order and support of documents.

We created two shops for two different brands – GreenSmoke and MarkTen, and we put our focus on full integration of all functionalities. Because of this, both shops, and the entire sales process, can be managed from one panel. This allows for convenient work even during periods of heightened sales

Key features_

_Unique Brand Appearance oriented toward friendly UX

An intuitive purchasing process is critical to high sales results. For this reason, we placed special emphasis on creating a convenient and accessible page structure. It was created and designed in cooperation with the E-Sales Department and an UX Expert. Thanks to this, users move through the entire purchasing process – in both shops – with ease.


_Dedicated Discount Codes System

To maintain and build ties with e-cigarette consumers, we created a special discount codes program. In this program, every user collects their own points for product purchases, which can then be exchanged for discounts. Thanks to this, customers come back to Nu Mark shops more eagerly and also order more.


_Dedicated claims system

Customer support at every level of communication with the brand was a priority for us. We created a Claims System designed from the perspective of the client’s needs. With the help of our platform, the shop’s staff realizes and delegates claims to individual departments more quickly and efficiently. Because of this, the consumer – even in a situation as negative as a complaint – feels that the brand is taking care of them, which increases the probability that they will come back in the future. Moreover, we implemented live-chat on the platform in order to shorten the waiting time for a response as much as possible and provide consumers with the opportunity to contact the brand in the here and now.


_Visual identification

Many consumers are visual-minded and like to use shops that have a nice appearance. For this reason, we created two graphic layouts for the GreenSmoke and MarkTen brands. On one hand, we differentiated their color schemes, and on the other, we maintained a coherent formula, thanks to which consumers immediately recognize the family of Nu Mark products. This makes it possible to build brand awareness on the level of visual identification.


_A/B tests

To develop the best possible platform adapted to Nu Mark’s needs, the platform’s solutions underwent a series of A/B tests. Thanks to this, the links and banners that will work best were selected on the basis of specific statistical conclusions. In this way, we achieved higher sales conversion.


Our clients_

Clever Code team are effective, collaborative, professional and, most of all, skilled at what they do. We needed a fairly complex custom Magento implementation and they were a pleasure to work with. Highly recommended.

Dan Porras

CleverCode team were very patient and understanding on this, our first ever coding project. Always upbeat and polite – their end product does everything that we needed it to. Will use them for future updates and revisions.

Jordan Pilkington

The Clever Code team has done a lot of great work on our Magento store. Not only regular maintenance, but creative projects as well. Very easy to communicate through their ticketing system and Skype. Time zones can be tricky when working internationally, but I find they respond quickly no matter the hour. We will continue working with them.


Communication and responsiveness were top-notch and the skills were reasonably strong. In any case where the work was beyond their ability,they very forthcoming and we worked well as a team to find possible solutions . We enjoyed working with CleverCode agency and will likely have additional jobs for them in the future.

Sheila Rembiszewski

Excellent Magento Developers. Very easy to communicate with, and very accomodating for small changes and formatting changes that helped make our project very successful. I had a tight deadline and they made extra efforts to make sure they completed the work on-time.

Scott Vold

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