Clever works_

Integrated retail platforms
MarkTen

MarkTen® and Green Smoke® are two brands of the Nu Mark company, which, as part of the large Altria tobacco holding, is responsible for developing innovative solutions on the e-cigarettes market. The main goal of our activities was to improve the online sale process of products offered by the brand. What solutions did we implement?

markten-online-shop-platform

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Integrated administration panel_

Payment processes, orders, purchase documents are currently available in a single navigation panel that is coherent between both e-shops. This solution decidedly raised the level of customer service, giving them a feeling of satisfaction with their purchases and making them more eager to come back and place another order.

From our Client’s, the Nu Mark brand’s, perspective, the integrated administration panel provides very good control over the entire sales process. Nu Mark employees have access to the progress of every order in one place, without the need to log into two separate systems. This translates to a reduction in work time that can instead be used by Nu Mark employees for activities related to promotion of e-cigarettes or further product development.

Key features_

_Automated deliveries process in subscription model (AutoShip Subscribtion)

The next functionality that we implemented for Nu Mark concerns automatic deliveries of e-cigarette inserts in a subscription model. Every customer who registers and makes their first purchase receives further orders automatically, according to the schedule specified at the first login.

This saves a lot of time and is convenient for customers. They don’t have to think about when to place another order. A package with an invoice is simply delivered to their door on the arranged date. Customers also feel that they have full control over the subscription model, because they can edit the conditions of an order or cancel it entirely at any time. We also ensured a high level of security in transactions where credit cards are charged automatically.

The subscription orders model also brought many benefits to Nu Mark, which recorded significant growth of revenue following implementation of this solution. The few “clicks” required for registration were enough for many customers to take advantage of the subscription model. This form of organizing deliveries also helped to systematize work related to handling orders and reduced work time at the customer service department.

_Performance of the system

The online shops we have prepared handle hundreds of orders every day. When designing these websites, we placed special emphasis on their performance. Special mechanisms were implemented to continuously “watch over” their correct and effective operation.

This guarantees convenience of use for customers and keeps them from looking for competing offers. The system’s high performance also carries a series of benefits for Nu Mark employees. The absence of failures and errors means that there is no shop downtime, and thus, more revenue.

Fox skills_

Related works_

greensmoke-clevercode-magento

An integrated B2C platform
Green Smoke

Nu Mark is part of Altria – the largest tobacco industry holding in the world, which includes Philip Morris, among others. This company focuses on creating innovative solutions on the e-cigarettes market.

Learn more
markten-online-shop-platform

Integrated retail platforms
MarkTen

MarkTen® and Green Smoke® are two brands of the Nu Mark company, which, as part of the large Altria tobacco holding, is responsible for developing innovative solutions on the e-cigarettes market.

Learn more