_Automated deliveries process in subscription model (AutoShip Subscribtion)
The next functionality that we implemented for Nu Mark concerns automatic deliveries of e-cigarette inserts in a subscription model. Every customer who registers and makes their first purchase receives further orders automatically, according to the schedule specified at the first login.
This saves a lot of time and is convenient for customers. They don’t have to think about when to place another order. A package with an invoice is simply delivered to their door on the arranged date. Customers also feel that they have full control over the subscription model, because they can edit the conditions of an order or cancel it entirely at any time. We also ensured a high level of security in transactions where credit cards are charged automatically.
The subscription orders model also brought many benefits to Nu Mark, which recorded significant growth of revenue following implementation of this solution. The few “clicks” required for registration were enough for many customers to take advantage of the subscription model. This form of organizing deliveries also helped to systematize work related to handling orders and reduced work time at the customer service department.